Article Marketing Secrets - How to Create a Successful Article For Your Web Business

Everyone knows the important link between articles and web businesses. Writing article has proven to be a major contributor in driving traffic to one's website. By writing and including some good articles in your website, there is a good opportunity that your site may get a higher ranking on search engines. And with higher ranking, traffic flow to your site will definitely increase, and so will your profits. Therefore this potential income generating method should never be neglected.

But the question lies in how to write a successful article? Most people are able to write simple articles but to write a good and successful one requires skills. A well written article will attract more readers and entice them to visit your site more often; hungry for information.

Here, I will share some secrets specially to help you create good articles which will pump up your website traffic flow. In short, I will separate into two categories. First is content structure. Second is layout structure.

Content Structure

1. Article Content

Good article content is of utmost importance. You must provide good, accurate and updated information. In addition, try to include interesting contents so that visitors will be entertained when reading them. Also, make sure your articles are well written with no grammatical or spelling errors. Ensure that you perform spell or grammar check before publishing.

Try to include testimonials, facts and statistics whenever possible. This will help to build up your trust and reputation with your readers.

2. Keywords

Your article must always be centered on the keywords and keyword phrases. In doing so, your site may be able to get a higher page ranking by the various search engines when visitors make a search using specific keywords. Make sure the keywords you used are related to your site.

Try using keywords tools which are readily available on the internet. From there, you will get an idea of which good keywords to make use of in your articles.

3. Density of keywords

As a guide, you should try to maintain at least ten to fifteen percent of keyword density. Too low a figure may result in search engines not finding your site. However, too high a figure may render the search engine to ignore your site. Therefore, you should try to strike a balance that is optimal.

4. Articles link

Last but not least is articles link. Do not forget to include your web link if you are submitting your articles to various article forums such as ezinearticle. Make sure you include it so that visitors eager to know more information is able to make a visit to your site.

Layout Structure

1. Use attention-catching article title or header

In doing so, people will be entice to read more into what you are writing. Do remember that half the battle is won if you catch the attention of your readers.

2. Use short paragraphs

Try to use short paragraph within your articles. Do not just lump everything into one long paragraph. It makes the article looks dull, boring and untidy, and some people will not have the patience to read all in one go. Most readers will prefer short paragraphs for easier reading and less confusion.